CRM Functional Master Data

n

Business Partner

In SAP CRM, business partners are created centrally. Also the roles that a business partner play, such as sold-to party and ship-to party are also maintained centrally

Thus a business partner created in SAP CRM can be involved in any of the business transaction in different modules like sales, marketing and service. This involvement of the business partner in a business transaction depends upon the role assigned to the business partner and the partner functions involved in the business transaction

Creating and maintenance of the business partner in the SAP CRM is included in the Account Management application within CRM Web UI.  

SAP CRM supports three possible categories:

Person or Individual

Group

Organization

A business partner can belong to any one of these categories. An account can be further sub-divided as follows-

Account: 

An account is a company, group, or individual, with which your organization have a business relationship.

Accounts are further divided into:

Corporate Account (organizations or companies)

Individual Account (individuals)

Groups (Groups like households)

Contact

person with whom you have a business relationship

mostly assigned to a corporate account

Employee

member of your organization

involved in interaction between your organization and vendor, prospect, customer, and other parties

It is not possible to modify these categories or to create new categories.