n
Business Partner
In SAP CRM, business partners are created centrally. Also the roles that a business partner play, such as sold-to party and ship-to party are also maintained centrally
Thus a business partner created in SAP CRM can be involved in any of the business transaction in different modules like sales, marketing and service. This involvement of the business partner in a business transaction depends upon the role assigned to the business partner and the partner functions involved in the business transaction
Creating and maintenance of the business partner in the SAP CRM is included in the Account Management application within CRM Web UI.
SAP CRM supports three possible categories:
Person or Individual
Group
Organization
A business partner can belong to any one of these categories. An account can be further sub-divided as follows-
